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About Us

Beautiful saree collection

Celebrating Indian Heritage Through Timeless Sarees

For over two decades, we've been curating the finest collection of authentic Indian sarees, bringing you closer to the rich tapestry of Indian culture and craftsmanship.

Our Store Location

Dhurgarani Tex

6/380, Ashok Nagar, Perumagoundampatti,

Salem, Tamil Nadu 637502

Our store featuring the largest collection of designer and traditional sarees, with personalized styling consultations and expert guidance from our experienced team.

Our Success Journey

50,000+

Happy Customers

25+

Years of Excellence

1000+

Unique Designs

50+

Cities Served

Our Story

Founded in 1998 by textile enthusiast Rajesh Kumar, our saree collection began as a small boutique in Mumbai's bustling textile district. What started as a passion for preserving traditional Indian weaving techniques has grown into one of India's most trusted saree destinations.

We believe every saree tells a story – of the skilled artisan who wove it, the rich cultural heritage it represents, and the special moments it will be part of in your life. Our carefully curated collection spans from traditional handloom sarees to contemporary designer pieces.

Traditional saree weaving

Our Mission

Our mission is to preserve and promote the art of saree weaving while providing modern women with elegant, high-quality sarees for every occasion. We work directly with skilled artisans and weavers across India to bring you authentic pieces that honor traditional techniques.

Authentic Quality

Every saree is carefully selected for its quality, authenticity, and craftsmanship.

Original Handcraft

We partner with skilled weavers and artisans to offer fair trade, handcrafted originals.

Curated Collection

Our team carefully curates each piece to offer you the best in traditional and contemporary designs.

Customer Care

We provide personalized service to help you find the perfect saree for any occasion.

Our Promise

We promise to deliver not just a saree, but a piece of art that connects you to the rich cultural heritage of India. Whether you're looking for a wedding saree, party wear, or everyday elegance, we're here to help you find the perfect piece that makes you feel beautiful and confident. Every purchase supports traditional artisans and helps preserve the timeless craft of saree weaving for future generations.